So you wanna make money online? I don’t blame you, but how are you going to do it? Adwords? Maybe, but it’s getting harder to turn a profit. Yahoo Search Marketing? Sure, but they’ve been around for a long time and many of the niches are very saturated.
There is a brand new way of advertising your products and offers online called Facebook Ads. The program is brand new and has never been touched by marketers up until a couple of months ago. The program boasts paying the lowest CPC (cost per click) on the internet. With this said, my team investigated to see what type of results we received from promoting the same offers that we promote on Google and Yahoo. The results were amazing. It’s actually very possible to make money online using Facebook Ads.
Facebook did have a program called “Facebook Fliers” that was successful, but not well liked by internet marketers and promoters. The reason being was you had to pay per thousand impressions and not per click. Marketers decided that they would rather pay per qualified click rather than showing impressions to every bob, joe, and jane on the Facebook network.
Now, here comes Facebook Ads, where you pay per click. On top of paying per click, you are able to target your audience of viewers however you want to. You can target them based on age, gender, geographic area, school, hobby, anything! This option is great, because do you really want to be promoting a sports offer to a 16 year old female? Probably not. Facebook Ads has really changed how internet marketers are able to promote their offers and keep profit margins high.
Nobody knows what the future will bring for networks like Adwords, Yahoo PPC, and MSN Adcenter. The saturation of marketers, niches, and offers has become very high and the days of making thousands of dollars a day paying nearly nothing for your clicks are long gone. The internet is constantly changing and it seems that Facebook is doing their best to keep up with everything that is happening on the internet in relation to trends, marketers wants, and their users wants.
The main reason why Facebook is so successful is because of the popularity of their network. Close to 100 million high school students, college students, and other people are registered and log in every single day of the week. Facebook has become much of an addiction and a necessity across high schools and college campuses. By experts predictions, Facebook will continue to grow for decades to come. Their network includes every feature a teenager or college student could ever want to stay in contact with their friends. The evolution of Facebook Applications proved to be very successful by allowing developers to create their own applications and place them on Facebook.
If you can’t tell by my excitement towards Facebook, it’s really an amazing place to be right now if you are a marketer. The opportunities are abundant, all you need is a bit or originality to turn large profits.