In this article we discuss the concepts of attraction marketing as they pertain to social networks. Although the strategy used isn’t the classic attraction marketing approach of making a free offer in exchange for contact information, building a list, etc., the principles are similar. Instead of a free report or training offer, the “bait” is your profile and interaction socially with prospects. So, to get started, you need to set-up your pages on Facebook, and/or MySpace, etc. Then decide what strategy you will use.
On the social netwoks, you’ll find three types of profiles:
* Total commercial for one’s business – This type of page is viewed as a salesperson trying to sell something. We don’t recommend this type page, which may result in spam complaints when connecting with people.
* Part business, part personal – People will communicate cautiously if at all, waiting for the page owner to hit them with their sales pitch. This is better approach but still not recommended, unless you are already earn 6-figures or better.
* All about you, no business – Magnetically attracts people to you. This is the recommended approach.
There are three ways to brand yourself:
* A person wildly successful and/or happy – We recommend this as the best approach even if you’re just starting out. One way to leverage this method is to post motivational messages on your profile at least a couple times daily. What quotes and authors have helped you in your life? Your network/friends will be glad you’re their friend.
* As a guru- Also a good approach, but requires some expertise and credentials already in place.
* As someone already successful in MLM – Limits you to only those already in the network marketing industry.
Once your profile is ready and/or adjusted for your particular approach, then you can start connecting with old friends and making new friends. Use the memory jogger from your network marketing company to remind youself of those you need to connect with. If you don’t have access to network marketing training materials, you can just use the phone book or Yellow Book sections to remind you of people to add to your network.
If you’re in network marketing, you might not want to listen to the trainers in your company. That is, especially if they’re advising you to be aggressive in approaching your social media friends with an “elevator” speech. You’ll find many “newbies” on the social networks doing this and unfortunately it doesn’t work. Rather you need to question people conversationally to discover if there is a need for your products and/or business opportunity. The rule is never to approach anyone without first determining their need. If done correctly, your friends will ask you what you do, believing that it was their idea to inquire about your business and/or products and services.