Facebook is the predominant force in the social site explosion that has had an impact on so many people in the last several years. One billion people using the internet site is a realistic prediction considering that there are already more that six million from a business that only started in 2004. The opportunity for any enterprise to have a presence where there is this type of activity is now being utilised by those that understand the capability this can give them. There are those that declare this is now essential for success on the internet and we will take a look at this in greater detail.
Facebook, in the opinion of a significant proportion of the public, is where families and friends interact purely for social reasons. The fact is that when dealing with someone we know, we will often talk about either bad or good experiences and businesses are now mindful of the importance of this. In terms of how businesses are perceived, if Facebook users have been engaged in the right way, this can really have a positive effect especially considering that individuals now stay on the site for for a longer time.
We are familiar with seeing a company’s website url in any marketing material but you will now also see their Facebook details. In fact, this is often now given precedence and this address is actually the business page for that corporation which is different to what we currently have as a personal profile on Facebook. Facebook pages will typically gain momentum through individuals effectively passing the details onto others and this will be beneficial to the business. Pages for a business present a way for anyone to “like” them and in doing so their group of friends will see that they have done this. Facebook can therefore take a business right across the web and this is why social sites are viewed as so important.
It is clear to see that a well designed page can give you lots of choices. If a page presents some incentive, this may be in return for providing an email address and liking the web page. In this way, the like count for a page is increasing as well as the size of your email list. This advertising and marketing approach can truly speed up your financial success on the internet.
Facebook advertising and marketing is a further strategy if you want to spend some money and can compliment the traffic generated through Facebook pages. Facebook ads have been shown to compare well with ads on Google with regards to expenditure and the results reached and are now being more commonly used. The importance of checking out the effectiveness of any type of paid traffic is the very same when using Facebook.